The National Association for the Advancement of Colored People is the largest, oldest and most well-known civil rights group. It was founded in February 1909 and now has over half a million members. The principal goal of the NAACP is to ensure social, economic and political equality of minorities in the U.S. and to eliminate racism.
360 Total Solutions is the social media agency of record for the NAACP Image Awards and provides additional social media amplification for special projects. For the 49th NAACP Image Awards we created strategy, digital content, brand messaging and online voice; leading to 30% increase in followership and engagement. Resulting in an increase in live telecast viewership amongst key demo W18-49 (44%) and P25-54 (21%) year-over-year.
Solutions: Social Media Management | Social Media Strategy | Video Production